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"Behavioral Bustle" - a stunning
success!
Viral Idol
proves to be "Viral"
The second LVIMA
special event was held Thursday, July 24th - 6pm at Cili
fine dining restaurant. For the first time, LVIMA
reached over 30% newcomers making the total crowd count 100.
Viral Idol
focused on several components to campaign strategies:
1)
Campaign development (www.ideawork.com)
2) Viral
components essential for success (www.thevisionairegroup.com)
3) Viral
video incorporation and distribution (www.kushtv.com)
We watched a
number of viral videos with a special award going to Lauren
Walker at SKG! She walked away with a month's worth of
Starbucks for her Viral Vigilante submission
"Where
the hell is Matt".
The event proved
to be an eye-opener to many of us that thought we had seen
it all. There is virtually no limitation to what
interactive marketing can offer companies today.
Essentially, you dream it up... and it happens. Each
and every company represented by LVIMA members can benefit
from innovative thought and execution which is why we love
this space!
In addition, the
networking has increased organically and substantially.
LVIMA's goal was to bring together the interactive Las Vegas
marketing community to exchange ideas and experiences -
which is exactly what is happening. It's always an
awesome sight to see at each progressive meeting held.
Thanks again to
all those who came! Enjoy the pics!
-s
(Special thanks
to Stephany Lobban for the photos!) |