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" B 3 h a v i 0 r a l B u s t 1
e"
6:00pm May 15th, 2008
Mystere Theater, Treasure Island
Behavioral targeting has become one of the fastest growing
online marketing tactics used by marketers today in an
effort to reach high returns. With this year's
spending reaching over $1 billion and projections for
budgets to exceed $2.5 billion by 2010, this area shows no
signs of slowing down. With growth comes continuous
research and development towards utilizing technology to
find the "perfect" consumer. From the old days of
pop-ups to the new ways of advertising personalization,
we've seen behavioral targeting become more advanced while
striving to be "un-intrusive".
Join us on Thursday, May 15th for an evening full of
interesting facts, powerful strategies and emerging tactics
that will help you accomplish an optimal ROI. We've
pulled together a great lineup of speakers that are sure to
entertain and enlighten. Here's a glimpse of speakers
and topics up for discussion (with possible debate)...
JIM NICHOLS is a Senior
Partner, Strategist at Catalyst SF, the world’s first
Marketing Capital Firm, developing strategies and programs
for clients in emerging digital media. His experience spans
over 20 years in advertising, market research, and brand
management propelling brands such as ABC, 800 Flowers,
Hyundai, Kodak, and Oracle. Check out his daily blog
called “Oldest Living Digital Marketer Tells All” (http://oldestliving.blogspot.com )
LIBERTY
CARRAS
is the Vice President of
Sales, for DRIVEpm,
a wholly owned subsidiary of Microsoft and former
division of aQuantive. With over 10 years prior
experience in digital advertising, high tech sales, and
marketing, her leadership has helped established DRIVE
as the premium digital media network.
In 2007, the company
ranked #1 for keeping promises and overall value in the
sixth annual Myers Survey of Advertising Executives on
Online Sales Organization Performance.
PAUL
ORONOZ
is the
Director of Sales at
Specific Media,
the industry’s fastest-growing interactive media company
among the top ten ad networks. In his role, Paul
oversees sales operations in the Southwest region
including management, market expansion and strategic
planning. Paul’s leadership and experience has helped to
increase the company’s expanding client roster of brand
advertisers, including several top entertainment, retail
and travel brands. Specific Media works with more than
300 of the top Fortune 500 companies, including 7 of the
top 10.
This event is an open invitation to all registered members
so if you have yet to register, please do so. As
always, if you know anyone who may be interested in joining
LVIMA, pass the
word! "Behavioral Bustle" is the first of a four-part
emerging media educational series we are hosting this year
so don't miss out.
The event starts promptly at 6pm, May 15th and will be
held at the Mystere Theater, Treasure Island.
As usual, food and drinks will be
served making this probably the best Thursday evening on
your calendar this month!
See you there!
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